Creatio wins Best AI CRM award for 2026

Creatio was named Best AI CRM by the 2026 CRMmys Awards, a recognition that spotlights the company's push toward AI-native customer engagement and workflow automation. The award underscores growing demand for CRM platforms that combine human and agentic AI execution across sales, service, marketing and operations.

Why it matters: - The award gives Creatio third-party validation as CRM buyers look for platforms that do more than store customer data. - The recognition reflects a broader shift toward AI-native systems that can automate work across customer-facing and back-office teams. - Creatio says the approach can help organizations build a unified digital workforce, reduce operational complexity and speed business growth.

What happened: - Creatio said June 30, 2026, that it was named Best AI CRM by the 2026 CRMmys Awards. - The announcement was made from Boston. - The company positions its platform as an AI CRM and workflow system where people and AI agents work together with no limits on users, agents or scale.

The details: - The CRMmys are an annual awards program for CRM software administered by CRM.org. - An independent panel of CRM practitioners evaluates entries against published category criteria. - The award is designated by year and category. - Creatio's platform is built around a unified environment for marketing, sales, service and operations. - The company says the platform supports both human-led and fully agentic execution. - Creatio says that structure lets organizations manage a unified digital workforce. - More information is available on Creatio's AI CRM and workflow platform.

Between the lines: - The award signals that AI-native positioning is becoming a competitive differentiator in enterprise software. - Creatio is framing CRM as a system of action, not just a system of record, which reflects how vendors are trying to stand out in the AI era. - Burley Kawasaki, SVP of Industries at Creatio, said organizations are looking beyond traditional CRM systems toward platforms that drive business outcomes. - Kawasaki said agentic AI is reshaping how people and AI agents work together to improve productivity, agility and customer value.

What's next: - Creatio will likely continue using the recognition to market its AI CRM and workflow platform to midsize and large organizations. - The company says its platform already serves thousands of customers in more than 100 countries and automates tens of millions of workflows daily. - Creatio's broader message points to more competition among CRM vendors around AI execution, not just AI features.

The bottom line: - Creatio now has an awards win it can use to argue that AI-native CRM is moving from concept to buyer expectation.